Alaa Albakri Marketing Academy
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Fifteen years behind the scenes, now a classroom

Digital marketing, photography, Photoshop and design, with Alaa Albakri: a creative director who has worked with Netflix, MBC and UAE government entities.

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Alaa Albakri
Guinness World Record The world’s largest gold bar. I led its content and documentation.
Netflix and MBC Key art and content for series shown on both.

Worked with

  • Netflix
  • MBC
  • Dubai Police
  • Emirates Minting
  • Arab Media Summit
  • Emirates Drug Establishment
  • Reel Cinemas

What you’ll learn here

Four tracks, all built on real projects I’ve delivered.

Digital marketing

Content strategy, paid ads on every platform, and reading the numbers to see what works.

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Photography

Light and composition, plus product and building exterior photography.

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Photoshop and design

From the core tools to posts that are ready to publish.

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Kids’ corner

Photography basics and Photoshop photo editing for children, in simple, fun steps.

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Consulting or training?

Pick what fits your stage: a fix for your project now, or a skill you build for yourself.

Paid consulting

A focused session with me on your own project, and you leave with a clear plan.

  • Ads consulting

    A review of your Meta, TikTok, Snapchat and YouTube campaigns, with better targeting and budget.

    Ask about this service

  • Visual identity consulting

    Logo, colors, type and photo style that fit your brand and its audience.

    Ask about this service

  • Marketing consulting

    Content strategy, channels and goals for your project over the coming months.

    Ask about this service

Training

Learn the way that suits you.

Online

Recorded courses and live sessions, from anywhere.

Private one-on-one

My whole time is yours, and the plan is shaped around your goal.

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The studio

Work from film, brands and events.

1 Billion Followers Summit 2025

1 Billion Followers Summit 2025

Social media Echo Vision 2025

EchoVision 2025 Achievements

EchoVision 2025 Achievements

Social media Echo Vision 2025

Creators HQ recap

Creators HQ recap

Social media Alaa Albakri Marketing Academy

Series poster: Hope

Series poster: Hope

Film and TV Eagle Films

The 300 kg gold bar

The 300 kg gold bar

Photography Emirates Minting, DMCC

Alqassem website and app launch

Alqassem website and app launch

Branding Echo Vision

Creativity before the lens

Creativity before the lens

Social media Echo Vision

3D stand concept

3D stand concept

Events Echo Vision

Black Friday deals

Black Friday deals

Social media Echo Vision

We create ideas

We create ideas

Social media Echo Vision

Behind the scenes

Behind the scenes

Film and TV Echo Vision

Image formats explained

Image formats explained

Social media Alaa Albakri Marketing Academy

Directed by Alaa Albakri · 2026

Sameh Tu’jar

The first short film I directed, shot after the directing course with Rasha Sharbatji at Drama Road.

Open on YouTube

Sameh Tu’jar

Video

Behind the scenes and reels from set and from work.

Photography reel Fashion, food and commercial spaces.
Making of “Dahab” From the set, with Eagle Films.
Shooting in the rain: behind the scenes A full shoot day with Eagle Films.
Trending reel Highlights from Eagle Films productions.
Design and social media From the work screen: poster design and content.
On the end credits My name as Graphic Designer on a drama’s end credits.

At Eagle Films

Moments from set and from the office.

The experience certificate issued by Eagle Films

Experience certificate from Eagle Films

Digital Creative Director at Eagle Films Middle East, Dubai. From 1 February 2020 to 15 January 2026, nearly six years.

  • Graphic design for marketing and digital platforms
  • Video editing and montage of promotional and marketing content
  • Photography for productions, events and promotional materials
  • Preparing presentations for TV series
  • Developing and managing Eagle Films’ content for digital marketing
  • Managing Facebook and Royal Media monetization for cinema and video content across the Middle East, with performance monitoring and revenue optimization

Signed by Bilal Dayani, Chief Operating Officer, on 7 January 2026.

With Jamal Sinan
With Jamal Sinan
With Jamal Sinan and Maggie Bou Ghosn at the Eagle Films office
With Jamal Sinan and Maggie Bou Ghosn at the Eagle Films office
Behind the camera on set. Photo: Mohamed Khaled
Behind the camera on set. Photo: Mohamed Khaled
On set
On set
Behind the camera, in black and white. Photo: Mohamed Khaled
Behind the camera, in black and white. Photo: Mohamed Khaled
At Eagle Films
At Eagle Films
My name in the credits of Eagle Films productions as Digital Art Director, including “Kamel El Adad”. My name in the credits of Eagle Films productions as Digital Art Director, including “Kamel El Adad”.

My name in the credits of Eagle Films productions as Digital Art Director, including “Kamel El Adad”.

Reel Cinemas, Dubai Mall

Videos I shot for the Hurry Up Tomorrow campaign (Eagle Films and Lionsgate) at Reel Cinemas, Dubai Mall.

In front of the film billboard at the Reel Cinemas entrance, Dubai Mall The Hurry Up Tomorrow billboard, Eagle Films and Lionsgate
The billboard
Ticket kiosks
The entrance

Work for UAE entities

Content and visual identity for the Arab Media Summit, Emirates Minting, the Emirates Drug Establishment and Dubai Police.

Senior designer

Arab Media Summit

  • Visual identity: developed the summit’s identity and applied it across all communication.
  • Social media supervision: monitored content during the event for guidelines, accuracy and quality.
  • On-ground operations: coordinated content and oversaw the visuals across platforms throughout the event.
At the Arab Media Summit stage At the Arab Media Summit At the Arab Media Summit

A Guinness World Record

Emirates Minting × DMCC: the largest gold bar

  • The world’s largest gold bar, weighing over 300 kg.
  • Content and photography: led the full visual production of the record.
  • Documentation and submission: prepared and submitted all required data to Guinness World Records, through to official certification.
On site at the gold bar casting Documenting the work The gold bar

Ministry of Health and Prevention

Emirates Drug Establishment

  • Data entry: entered and organised institutional data.
  • Website handover and development: received the website and developed it further.
  • Google locations: got 3 locations verified on Google (2 in Dubai, 1 in Abu Dhabi), working directly with Google until completion.
  • Web content: creative digital content for the website.

Government

Dubai Police

  • Visual content and event work aligned with official communication standards.

Clients and media

I write marketing and content strategies for companies, then build the identity, content and digital presence to carry them.

  • Special Chef BakeryFull branding
  • ROZ DevelopmentIdentity and digital
  • Direct Line Real EstateBranding
  • Al KhooryVisual content
  • EGTWebsite
  • Magnifica EventWebsite
  • MATEVEASocial design
  • Dama Rose HotelWebsite
  • Smart Minds LearningWebsite
  • Calvo HomeContent calendar
  • Dr. Waseem BakkourIdentity and photography
  • Mohammed Radwan Al-ShaarPersonal brand
  • HooverEvents
  • Al Shorfa RestaurantAll marketing

On air: Fujairah TV

Featured guest on Fujairah TV’s “Sabah Al Khair Ya Watan”, speaking about new design trends and heat-transfer printing.

In the Fujairah TV studio Guest on Sabah Al Khair Ya Watan

Courses

Start dates are announced soon. Leave a message to be the first to know.

Digital marketing

Creating ads for Meta, TikTok, Snapchat and YouTube

From the idea and copy to targeting, budget and reading results.

  • Online
  • Private one-on-one
Ask about the start date

Photography

Professional photography: products and exteriors

Light, angles and editing, on your camera or your phone.

  • Online
  • Private one-on-one
Ask about the start date

Photoshop and design

Photoshop from scratch

Tools, layers and retouching, so you can finish your own designs.

  • Online
  • Private one-on-one
Ask about the start date

Photoshop and design

Design-making

How to build a post and a consistent identity that works on every platform.

  • Online
  • Private one-on-one
Ask about the start date

Kids’ corner

Photography and editing for kids

Photography basics and Photoshop photo editing in a simple, fun way.

  • Online
  • Private one-on-one
Ask about the start date

Credentials

What I studied and where, with dates and issuers.

  • Directing for Cinema and Television certificate from Drama Road
    2025

    Directing for Cinema and Television

    Drama Road Academy, Dubai

    Taught by director Rasha Sharbatji, within the Acting Diploma Program.

  • Dubai-attested training certificate
    2025

    Training certificate: Directing for Cinema and Television

    Attested by the Knowledge and Human Development Authority, Dubai

    24 training hours, 22 to 27 April 2025.

  • Google Fundamentals of Digital Marketing certificate
    2022

    Fundamentals of Digital Marketing

    Google, with IAB Europe and The Open University

    Completed every module of the programme and passed the exam.

  • Photoshop CC certificate of program completion, California
    2014

    Adobe Photoshop CC, Beginning

    North Orange County Community College District, California

    Beginning level, 24 hours of instruction, March 2014.

  • Illustrator CC certificate of program completion, California
    2014

    Adobe Illustrator CC, Beginning

    North Orange County Community College District, California

    Beginning level, 24 hours of instruction, March 2014.

  • Participation certificate, food photography workshop, Union of Arab Photographers
    2018

    Food photography workshop with Canon

    Union of Arab Photographers

    With British photographer Sukaina Rajabali, June 2018.

  • Participation certificate, Sony event, Union of Arab Photographers
    2018

    Sony event and workshop

    Union of Arab Photographers

    An iftar invitation and photography workshop by Sony, June 2018.

From the directing course room

Holding the directing certificate at the end of the course During the directing exercises on stage With a fellow student Reviewing scripts with the group The course group
Graphic Designer: Alaa Albakri
My name on the end creditsGraphic Designer: Alaa Albakri

The journey

From graphic designer to academy founder.

  1. 2010

    Spacetoon

    Graphic designer in Damascus from 2010 to 2013, on the channel’s identity and promotional material.

  2. 2014

    Max Art

    Art director at an advertising agency in Dubai until 2018, after studying design in California.

  3. 2018

    Rima Portal

    Led the marketing department across the Dubai and Damascus branches until 2020.

  4. 2020

    Eagle Films

    February 2020 to January 2026, digital creative director: series key art, Netflix and MBC content, and a Facebook page grown to 1.5 million followers.

  5. 2020

    Brand consultant

    Independent projects to this day for hospitality, real estate and healthcare clients, and government entities including the Arab Media Summit, Dubai Police and the Emirates Drug Establishment.

  6. 2026

    The academy

    Passing on what I’ve learned to the next generation.

Start with your idea

Tell me about your project or the course you want, and I’ll reply with details.

Or reach me directly